Ariana Grande’s R.E.M. Beauty Line Set to Launch in Sephora and Online
Singer Ariana Grande’s skincare-infused makeup brand, R.E.M. Beauty, which launched direct-to-consumer in 2021, will now be available in 81 Sephora stores and 13 online sites in Europe. Grande commented on the launch, expressing her excitement and gratitude to be launching the brand in Europe with Sephora, the world’s most popular beauty destination.
The high-performance brand will offer vegan products, including award-winning lengthening mascara, lustrous liquid eyeshadow, cooling blurring undereye balm, the eclipse blush and lipstick stick, and the essential drip lip oil. Grande appreciates the Sephora self-service model, making the best of beauty accessible to everyone.
Sylvie Moreau, President EME at Sephora, said the store is thrilled to offer the only brand founded by icon Ariana Grande exclusively. Sephora clients will have the opportunity to be inspired and play with the brand’s innovative formulas and vintage aesthetic.
With physical retail becoming increasingly important, this collaboration will allow customers to see, feel, and test the products firsthand, offering the full R.E.M. Beauty experience.