Mumbai-based real estate company Runwal has rebranded itself as Runwal Realty, marking a fresh phase in its nearly 50-year journey. This change comes with a bold move: the company is increasing its marketing budget by 300%, focusing more on digital platforms and long-term brand building.
For the first time, the company has appointed a brand ambassador—Bollywood actor Sonam Kapoor. This signals a shift in how the brand wants to connect with people, moving away from just showcasing buildings to telling emotional stories about home and legacy.
The new campaign introduces a brand philosophy: “Building for Generations to Come.” It reflects Runwal Realty’s goal to create not just homes but meaningful spaces that last through generations.
Half of the expanded marketing spend is being directed toward digital channels. The campaign is running across multiple platforms, including hoardings in Mumbai, online videos, influencer content, and on-ground events. A second campaign phase is expected soon, with more interactive elements planned.
The rebranding also highlights the growing involvement of the third generation of the Runwal family “Sanya and Saurabh Runwal” who are bringing a more modern and emotionally connected approach to the brand.
As Runwal Realty gets ready to launch new projects in Worli, Thane, and Malabar Hill, it aims to stay rooted in its core values of quality and trust while reaching a wider, more digitally savvy audience.