Cat food brand Sheba, owned by Mars, has joined forces with Bollywood actress Sharvari Wagh for its new digital campaign, “All They Want Is Sheba.” The campaign highlights how the right meal can bring true happiness to cats and strengthen the bond between pets and their owners.
Mars Pet Nutrition’s Global Chief Growth Officer, Natalia Ball, said Sheba is known for its high-quality, tasty food that cats love. In India, over 70% of cat owners see their pets as family, and 69% are first-time pet parents. These owners want the best for their cats, turning mealtime into an act of love.
Ayesha Huda, Chief Marketing Officer of Mars Petcare India, shared that demand for premium pet food is growing in metro cities. Sheba is leading this change with top-quality products. Wagh, a pet lover herself, was chosen as the brand ambassador because her values match Sheba’s focus on quality and meaningful pet care.
Wagh said pets are family, and every choice, especially food, matters. She believes meals should be nutritious and delicious and a way to build stronger bonds with pets.
The campaign launch also included discussions with cat owners and influencers about pet care trends in India, the need for better cat nutrition, and how gourmet food can make mealtimes special.