Sony India has announced popular rapper and singer Karan Aujla as the new brand ambassador for its audio category, marking a fresh chapter in its commitment to delivering high-quality sound experiences. Aujla takes over from King, who had been the face of Sony’s audio products since May 2023.
Strengthening Sony’s ULT Portfolio
With Karan Aujla as its new brand ambassador, Sony India is set to further expand its ULT (Ultimate Listening Technology) portfolio, which was rebranded in 2024. The ULT lineup features premium headphones and wireless speakers, incorporating advanced technologies such as industry-leading noise cancellation and immersive sound quality.
Sony has witnessed 2X year-on-year growth in the ULT segment in India, a testament to the increasing demand for superior audio experiences among Indian consumers.
A Partnership Rooted in Music & Innovation
Sunil Nayyar, Managing Director of Sony India, expressed his excitement about the collaboration, stating: “Sony India is dedicated to delivering top-tier audio products that resonate with music lovers across the country and beyond. We are excited to welcome Karan Aujla as our new brand ambassador for the audio category. His global appeal, strong connection with audiences, and passion for high-quality sound make him the perfect fit for this collaboration. Together, we aim to elevate the way music is experienced, delivering immersive sound that truly connects with fans everywhere.”
Karan Aujla, known for his chart-topping hits and global fan base, shared his enthusiasm for the partnership: “Music has been at the heart of my journey, and having the right sound is essential to creating and experiencing it the way it’s meant to be. Sony’s commitment to delivering top-quality audio perfectly aligns with my passion for music and the standards I believe in. Sony has been a part of my musical journey for years, and I am thrilled to collaborate with a brand that shares my vision of bringing powerful, high-quality sound to audiences.”
With Aujla’s influence in the music industry and youth culture, Sony aims to reinforce its position as a leader in the audio technology space, offering cutting-edge sound solutions that cater to both casual listeners and audiophiles. The collaboration reflects Sony’s ongoing commitment to blending technology with artistry, ensuring music lovers get an unparalleled audio experience.
As Sony India expands its ULT portfolio, fans can expect new innovations in wireless speakers, headphones, and immersive sound technology, redefining the way music is enjoyed.