Parle Agro has appointed Bollywood star Vicky Kaushal as the new brand ambassador for Appy Fizz, reinforcing the brand’s bold and stylish identity. This announcement coincides with the launch of a fresh campaign, ‘The One, The Only,’ which celebrates individuality and confidence – the essence of Appy Fizz.
Nadia Chauhan, Joint Managing Director and CMO, Parle Agro, shared her vision for the brand: “Appy Fizz isn’t just another drink; it’s a one-of-a-kind experience. With its signature taste and fizz, it embodies confidence, individuality, and an aspirational spirit that connects with today’s generation. As we continue to evolve our brand narrative, Vicky Kaushal’s authenticity and energy add a dynamic new edge to our journey.”
Expressing his excitement, Vicky Kaushal reflected on his personal connection with Appy Fizz: “Appy Fizz has always been a brand with a bold and stylish personality. It’s been part of so many memories from my college days, especially those Rs 10 bottles that were a go-to with my friends. I’ve admired the brand for its originality, and I’m thrilled to now be a part of its journey. This campaign is all about owning your uniqueness, and that’s something I deeply connect with.”
The Legacy of Appy Fizz
Launched in 2005, Appy Fizz was India’s first sparkling apple juice, redefining the fruit beverage market. With its crisp apple flavor and just the right amount of fizz, it quickly gained popularity as the “champagne of fruit drinks.” Today, Appy Fizz is one of India’s largest beverage brands, offering a refreshing and premium drinking experience.
Its bold and fashionable design reflects the personality of modern, ambitious Indian youth—expressive, confident, and always looking to stand out.
The drink is available in multiple formats, including PET bottles (125ml, 175ml, 250ml, 600ml, 1L, 1.5L) and 250ml cans, making it accessible for every occasion.