Luxury Ayurvedic beauty brand indē wild, founded by global beauty entrepreneur Diipa Büller-Khosla, has taken a big step forward by announcing a groundbreaking partnership with acclaimed film personality Ishaan Khatter.
Indē Wild’s decision to introduce Ishaan Khatter as their first-ever male brand ambassador is a step toward the brand’s commitment to inclusivity. Known for his youthful energy and artistic sensibility, Khatter perfectly encapsulates the brand’s ethos. As indē wild expands its presence to Sephora UK and prepares for its US debut, this partnership highlights the brand’s mission to promote genderless beauty rooted in South Asian heritage.
Diipa Büller-Khosla expressed her excitement about the collaboration, stating, “This campaign is a testament to our commitment to challenging outdated beauty norms. Ishaan perfectly embodies the modern, all-encompassing spirit of our brand. We are thrilled to partner with him to embark on this exciting journey, further solidifying our position at the forefront of the global beauty revolution. Through this partnership, we’re showing the world that Ayurvedic beauty rituals are universal, genderless, and ready for their global big moment.”
The upcoming campaign reimagines traditional self-care rituals through a modern lens, featuring Khatter as the embodiment of the female gaze. The visuals, characterized by a minimalist aesthetic, focus on bare skin, the iconic Champi Hair Oil, and moments of reflection and spontaneity.
The campaign’s message celebrates holistic self-care, blending sensuality, strength, and tradition to appeal to all genders.
Khatter’s personal connection to the campaign adds a layer of authenticity. He shared, “It’s a deeply rooted tradition, and something I fondly remember from childhood, like countless others. Balancing self-care with a busy schedule can be tough, but indē wild has helped me rediscover this ritual. It’s more than just a product; it’s a way to reconnect with myself.”
Indē Wild’s Journey to Global Prominence
Since its founding in 2022, indē wild has rapidly grown from a self-funded Indian beauty startup to a multi-million-dollar empire. The brand’s innovative approach, encapsulated in its Ayurvedistry™ products, blends Ayurvedic wisdom with modern biochemistry, creating a unique fusion that resonates globally. This blend of tradition and innovation has allowed indē wild to carve out a distinct niche in the beauty industry.
The brand’s products, such as the Champi Hair Oil and Dewy Lip Treatment, have garnered acclaim in the clean beauty category. These offerings honor Ayurvedic principles while meeting modern beauty standards, making holistic self-care accessible globally.