Bringing people into your brick-and-mortar store may seem like it is as easy as breathing. All you need is to have a store with a lot of foot traffic, and you are bound to have crowds of people in your store – right? Think again. If your store does not win those passing crowds’ attention and interest, you’ll be left with nothing but high rent.
You need to sell yourself better to help bring people into your brick-and-mortar store. To do that, you will want to follow these top tips:
Improve the Design of Your Store
One of the first things you will want to do to bring in more people into your store is to simply improve its design. If it’s been awhile, then your store likely looks dated. If you never put much effort into it, then it looks cheap. Both are terrible for marketing.
That is why you’ll want to invest in retail, and commercial fitouts. A full fitout from design to launch can help breathe new life into your business and draw the eye of all those around you.
Dress Up for the Holidays
You want people in your store? You go all out for the holidays. Christmas should have an eye-catching and even photo or video-worthy, Valentine’s Day should be big and bright, and so on. By actively dressing your shop window and store beyond in celebration you will get people in just to look.
Just remember, for best results,you will want to celebrate your country’s national holidays and any other big events if your local demographic celebrates something else. Businesses in a heavily Hindu or Sikh community, for example, will want to celebrate Diwali even if it is not typically celebrated nationally.
Improve Your Online Listing
You do not just have to be at the whim of who shows up on your street. You can also work to bring more people into your store. To do this, start first by simply improving your map and digital presence. You do not need to sell anything online, but having a site that shows photos of your store, explains what you have to offer, and includes your address, how to get there, and opening hours can do a lot.
Make sure your Google My Business profile is also optimized, and then work on getting your business on every directory you can find. All of this will help customers searching for businesses like yours find you on the map faster, and first.
Offer Experience, Not Just Products
If you need new ways to bring customers into your store consider expanding what you offer. For example, a clothing boutique could set up a small area in the back for a upcycle station. Levi’s and Uniqlo a great examples of this with their embroidery stations that allow customers to personalize their purchases with patches or embroidery.
You can offer an extra service, host workshops, talks, or even parties – it all depends on your business type and model.