Softline by Rupa has ushered in an exciting new phase with the appointment of Wamiqa Gabbi as its brand ambassador, revealing a campaign titled “Aren’t We All Girls?” This campaign not only highlights the brand’s fashionable collection but also celebrates the strength, resilience, and spirit of the modern Indian woman.
The “Aren’t We All Girls?” campaign brings a refreshing energy, featuring women dancing and singing to a vibrant anthem calling for unity and empowerment. It captures the essence of today’s women, standing together with pride, and asks the question, “Aren’t we all girls?” – a bold statement embracing the diverse facets of womanhood.
Commenting on the campaign, Vikash Agarwal, Director of Rupa and Company, emphasized the role of young women in shaping India’s future. “India’s rise on the global stage is powered by its youth, and our young women are leading the way in every sphere of life. ‘Match It by Softline’ reflects the essence of this ‘Girl Power.’ We are delighted to collaborate with Wamiqa Gabbi, whose style and energy perfectly align with our brand’s values. With our range of pants, leggings, palazzos, and tees, we’re confident that women will love the versatility and flair of our collection,” he shared.
Wamiqa Gabbi also expressed her enthusiasm about her association with Softline. “I’m thrilled to be part of this journey. Softline’s focus on comfort, style, and adaptability resonates with my own approach to fashion. It’s empowering to represent a brand that designs for the diverse needs of today’s women, offering both elegance and ease,” she said.
Softline’s latest campaign and its collaboration with Wamiqa Gabbi underscores the brand’s commitment to providing stylish, comfortable, and versatile clothing options for women across India. As Softline expands its collection, it aims to empower women with attire that complements their dynamic lifestyles, blending fashion with purpose.