The Bank of Baroda (BOB) has announced the appointment of Sachin Tendulkar, one of India’s most revered sports icons, as its global brand ambassador. This partnership brings together two enduring symbols of trust, excellence, and leadership. Sachin Tendulkar, who has inspired millions with his remarkable career, is a fitting representative of BOB’s values—Leadership, Excellence, Trust, Consistency, and Legacy. These qualities form the foundation of the bank’s century-long journey of empowering people to achieve their financial dreams.
Shri Debadatta Chand, Managing Director & CEO of Bank of Baroda, expressed his excitement during the official announcement: “Sachin is a global icon who has always led by example, inspiring us through his actions both on and off the field. Just as he has galvanized a nation through his remarkable career, Bank of Baroda has been a trusted partner for millions across the country, enabling them to achieve their financial aspirations. We are excited to partner with Sachin and bring this association to life.”
Founded on July 20, 1908, by Maharaja Sayajirao Gaekwad III, the Bank of Baroda has a proud legacy that spans 116 years. Initially established in the princely state of Baroda, BOB became a nationalized entity on July 19, 1969, when it was brought under the Government of India. Since its inception, the bank has expanded its reach, evolving into one of India’s largest banks, with its headquarters in Vadodara, Gujarat.
Domestically, BOB has over 8,200 branches, 10,000 ATMs, and 1,200 self-service e-lobbies. The bank also boasts a strong international presence, with more than 100 branches and offices in 20 countries. This extensive network allows BOB to serve millions of customers globally, ensuring accessibility and trust.
As Bank of Baroda continues to forge new paths in the banking sector, the collaboration with Sachin Tendulkar further strengthens its commitment to delivering excellence, just as Sachin has done throughout his career. This partnership marks a new chapter in the bank’s history, aligning the legendary cricketer’s values with BOB’s mission of empowering individuals and businesses.