Known for her edgy, experimental approach to pop music and her distinctive style, Charli XCX is now the face of Valentino Beauty in the U.S., marking a powerful partnership that seamlessly merges beauty with individuality.
Charli XCX has been a front-row fixture at Valentino’s haute couture shows, making her a natural fit for the brand. This collaboration aligns perfectly with her bold aesthetic and unfiltered personality. Charli’s partnership with Valentino Beauty coincides with the launch of their newest product, the Spike Valentino Buttery Matte Lip Color, which embodies “edgy elegance” in both its formula and its spiked packaging. This lipstick, in the standout berry red shade aptly named “It’s Valentino Baby,” is set to be a staple in Charli’s glam routine during her ongoing Sweat tour, where her vibrant presence has been all over social media.
In a recent interview with Allure, Charli XCX revealed her love for the brand’s products, specifically the It’s Valentino Baby lipstick and Colorgraph Eyeliner in Rockstud Noir, both of which enhance her performance looks. “I’m kind of really only into working with brands that encourage and amplify individual expression, and that’s obviously something that Valentino Beauty does,” she said. For the pop star, this collaboration is about more than just beauty—it’s a statement on self-expression and individuality.
Charli XCX joins the ranks of other notable Valentino Beauty ambassadors, including actress Florence Pugh and Chinese actor and singer Tan Jianci. As one of the most recognizable faces in pop music today, Charli brings a fresh, rebellious energy to the brand, perfectly aligned with Valentino’s focus on modern glamour and individuality.
2024 has proven to be a standout year for Charli XCX in the beauty industry. In addition to her new role with Valentino, she has also secured beauty partnerships with Laneige and K18, showing her increasing influence in the world of cosmetics and skincare. Whether she’s setting trends on stage or turning heads on the red carpet, Charli’s distinct style and fearless personality continue to captivate fans worldwide.
The Spike Valentino Buttery Matte Lip Color, Valentino Beauty’s latest release, encapsulates the brand’s “edgy elegance.” With its spiked packaging and rich, matte formula, it’s designed to make a statement, much like Charli herself. This lipstick, along with the rest of Valentino Beauty’s collection, continues to push boundaries, merging high-fashion aesthetics with individual expression.