Kriti Sanon Shines as Pepe Jeans’ First Indian Global Ambassador
Pepe Jeans London has made headlines with the exciting announcement of Kriti Sanon as its first global brand ambassador of Indian origin. This collaboration highlights the brand’s rich British heritage and aims to connect with a diverse global audience through Sanon’s vibrant personality and unique style.
Kriti Sanon, a renowned actress known for her individuality and bold fashion choices, expressed her enthusiasm about this partnership. “Pepe Jeans has always stood for individuality and bold style,” she remarked. “I’m thrilled to represent a brand as their global brand ambassador that reflects my personal style while bridging London’s iconic fashion heritage with a global audience. The ‘VERY PEPE’ collection is versatile and effortlessly stylish.”
As part of this collaboration, Pepe Jeans has launched the “VERY PEPE” autumn/winter collection campaign, showcasing a range of stylish pieces that embody the spirit of the brand. The collection is designed to resonate with a modern audience while celebrating the timeless elements of Pepe’s British roots.
Marcella Wartenbergh, CEO of AWWG, the parent company of Pepe Jeans London, shared her excitement about the partnership. “We are thrilled to collaborate with Kriti Sanon as our brand ambassador. Following the incredible experience of taking our leading actor to Silverstone with Red Bull Racing, our upcoming campaign marks yet another exciting chapter for our brand.”
To celebrate the launch of this new collaboration and collection, select Pepe Jeans stores will host exclusive in-store experiences. Customers can look forward to interactive displays that allow them to explore the collection up close, providing a unique shopping experience that embodies the essence of the “VERY PEPE” campaign.
This partnership enhances Pepe Jeans’ commitment to celebrating diverse styles and reinforces its position as a brand that resonates with consumers worldwide. As Kriti Sanon steps into this pivotal role, fans and fashion enthusiasts alike are eager to see how she will bring the brand’s vision to life on a global stage.