Shyam Steel, a renowned producer and manufacturer of TMT Bars, has made a significant move in its marketing strategy by appointing Indian actor, politician, and film producer Ravi Kishan as its brand ambassador. This strategic collaboration aims to bolster Shyam Steel’s presence in the crucial Bihar, Jharkhand, and Uttar Pradesh markets, leveraging Kishan’s immense popularity and influence in these regions.
The decision to bring Ravi Kishan on board reflects Shyam Steel’s commitment to engaging with local communities and connecting with consumers on a deeper level. Kishan’s versatile career, spanning Indian cinema and politics, aligns perfectly with the brand’s values of excellence and growth. His credibility and charisma make him an ideal choice to represent Shyam Steel in these key markets, where the company has already established a significant foothold.
Lalit Beriwala, director of Shyam Steel Industries, expressed his excitement about the collaboration, emphasizing Kishan’s ability to resonate with the target audience. He noted, “Ravi Kishan brings our brand a unique blend of charisma and credibility. His immense popularity in the region, coupled with his versatile presence in Indian cinema and politics, makes him the perfect choice to represent Shyam Steel in these key markets.”
Ravi Kishan, currently serving as a member of Parliament, Lok Sabha from Gorakhpur, echoed Beriwala’s sentiments, expressing his enthusiasm for the partnership. He remarked, “I am thrilled to be associated with Shyam Steel, a brand that shares my commitment to excellence and growth. Together, we look forward to contributing to developing these vibrant markets and furthering Shyam Steel’s legacy as a leader in the steel industry.”
Kishan’s role as the brand ambassador of Shyam Steel signifies more than just a marketing strategy; it represents a collaborative effort to drive progress and prosperity in Bihar, Jharkhand, and Uttar Pradesh regions. His influence, coupled with Shyam Steel’s reputation for quality and reliability, is poised to create new opportunities for growth and expansion in these dynamic markets.