![Gucci Brand Story](https://i0.wp.com/brand.education/wp-content/uploads/2019/06/banner-gucci.png?fit=1260%2C360&ssl=1)
Gucci
Gucci, is an Italian luxury brand of fashion and leather goods, founded by Guccio Gucci in Florence, Tuscany, in 1921. The brand is part of the Kering Group. A global Luxury group, Kering manages the development of a series of renowned Houses in Fashion, Leather Goods, Jewelry and Watches.
The company operates about 278 directly operated stores worldwide as of September 2009, and it wholesales its products through franchisees and upscale department stores. In the year 2013, the brand was valued at US$12.1 billion, with sales of US$4.7 billion. In the Forbes World’s Most Valuable Brands list, Gucci is ranked the 38th most valuable brand, with a brand value of $12.4 billion as of May 2015.
The brand is known for being influential, innovative and progressive, and is set to reinvent a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are known for their unparalleled quality and attention to detail.