PNG Jewellers, a renowned name in the jewellery industry, has recently appointed the renowned Bollywood actress Madhuri Dixit as their brand ambassador. On Monday, the Pune-based jewellery major PNG Jewellers announced the signing of the actress for the next two years.
Madhuri will endorse the brand in India and global markets through a social media campaign, advertising campaigns and other brand promotional activities. The actor will begin with the Gudhi Padwa campaign.
“We are delighted to have Madhuri Dixit as our brand ambassador, and we look forward to working with her over the next two years. This association will help us to strengthen our brand’s image and consolidate our position in the Indian and global jewellery market. Her presence in our ecosystem is an invaluable asset as we move into the next phase of growth,” said Saurabh Gadgil, chairman managing director of PNG Jewellers in a statement.
The Hum Aapke Hai Kaun actress added that “am honoured to be associated with PNG Jewellers, a brand that is synonymous with craftsmanship, tradition, and elegance. I look forward to representing the brand and connecting with PNG Jewellers’ customers worldwide”.