7UP has recently launched a new summer campaign featuring one of the biggest actresses of today’s times. In the advertisement, it can be seen that the female model goes to a shop to buy a 7UP drink and when she opens it, her sunny day becomes a cool world of glaciers and water. The brand tried to convey its ‘Super Duper Refresher’ in an innovative manner.
WATCH THE 7UP SUPER DUPER REFRESHER – MOST REFRESHING SUMMER CAMPAIGN AD HERE
7UP Super Duper Refresher – Most Refreshing Summer Campaign Ad Cast
Female Model
Rashmika Mandanna (Instagram @rashmika_mandanna)
Senior Marketing Director, Energy, Hydration & Flavours, PepsiCo India
Naseeb Puri
Product/Campiagn Description
Get summer-ready with the ultimate refresher! 💦 The Super Duper Refresher is here!