IU’s Appointment as Estée Lauder’s First Korean Ambassador
Estée Lauder, renowned for its commitment to elegance and innovation in skincare and cosmetics, has made a groundbreaking announcement: Korean singer, songwriter, and actress IU is joining the esteemed ranks as the brand’s newest Global Brand Ambassador. This appointment marks a significant milestone as IU becomes the first Korean to hold this prestigious position within the esteemed beauty empire.
IU’s debut campaign for Estée Lauder will unfold in April 2024, featuring the brand’s iconic Advanced Night Repair and Double Wear franchises. With her unique blend of talent, charisma, and global appeal, IU is poised to captivate audiences worldwide, embodying the essence of Estée Lauder’s timeless elegance and modern sophistication.
As a multi-faceted artist and philanthropist, IU brings a wealth of experience and authenticity to her role as Global Brand Ambassador. Over her illustrious 16-year career, she has achieved remarkable success in music, acting, and philanthropy, captivating audiences with her soulful voice, compelling performances, and unwavering dedication to positively impacting society.
Justin Boxford, Estée Lauder’s Global Brand President, expressed enthusiasm about the collaboration, emphasizing IU’s unparalleled influence and ability to forge meaningful connections with global audiences. He highlighted IU’s exceptional talent and far-reaching popularity as catalysts for engaging with a new generation of consumers in Asia and beyond.
For Kyumoon Lee, Senior Vice President/General Manager for Estée Lauder Asia Pacific, IU’s appointment resonates deeply with the brand’s core values. Beyond her star power, Lee emphasized IU’s sense of purpose and commitment to giving back to others, aligning seamlessly with Estée Lauder’s ethos of empowerment and philanthropy.
IU’s impressive body of work, including six studio albums, nine EPs, and numerous singles, and her notable acting credits in television dramas and movies, reflects her versatility and artistic prowess. From her captivating performances in dramas like “Hotel del Luna” to her philanthropic endeavors, IU embodies the essence of modern femininity and grace, making her an ideal ambassador for Estée Lauder.