Rasna, the beloved beverage brand synonymous with childhood memories and family gatherings, has taken a bold step forward in its marketing strategy by appointing renowned actress Tamannaah Bhatia as its brand ambassador for the upcoming summer campaign. This partnership marks a significant milestone for Rasna, as it aims to reinforce its emotional connection with consumers while highlighting its functional benefits as a health drink.
In ad campaign, Tamannaah Bhatia eloquently portrays Rasna’s role as a refreshing beverage and a symbol of happiness, success, and love within families. Through her portrayal, she captures the essence of Rasna as a cherished part of growing up, evoking nostalgia and fond memories for millions across the country.
Piruz Khambatta, Group Chairman of Rasna Group, expressed his pride in Tamannaah Bhatia’s endorsement of Rasna, emphasizing the brand’s evolution from a childhood favorite to a beverage that resonates with people from all walks of life. He highlighted Rasna’s commitment to accessibility, with offerings ranging from affordable options to premium variants, ensuring it reaches every corner of India, including rural areas. Furthermore, he underscored Rasna’s dedication to the ‘Make in India’ initiative by sourcing locally and supporting farmers, aligning with the government’s vision of doubling their income.
Tamannaah Bhatia spoke passionately about her association with Rasna, describing it as more than just a brand but a cherished legacy deeply ingrained in the hearts of millions. She expressed her excitement about Rasna’s transformation into a health drink fortified with essential vitamins, minerals, and glucose, emphasizing its potential to bring nutrition to millions of households. For Tamannaah, Rasna holds a special place as her childhood favourite, reflecting the sentiment shared by countless individuals across the nation.
As Rasna embarks on this new chapter with Tamannaah Bhatia, it reinforces its commitment to delivering quality, value-added products that not only evoke nostalgia but also cater to consumers’ evolving needs. With the perfect blend of legacy and wellness, Rasna continues to be the quintessential beverage that brings families together, one glass at a time.