Swarovski Welcomes Ariana Grande as Brand Ambassador

Ariana Grande, the multi-talented actress and singer, has added a sparkling new achievement to her illustrious career. She has been named Swarovski’s brand ambassador and will debut in their 2024 holiday campaign.

Both Grande and Swarovski have expressed their excitement about this partnership, highlighting the synergy between Grande’s creative spirit and the brand’s dedication to self-expression and innovation. Grande, in her statement, conveyed her enthusiasm: “I am thrilled to be Swarovski’s brand ambassador. It’s an honor to represent a house that shares my passion for creativity, pushes the boundaries beyond the world of jewelry, and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle.”

Giovanna Engelbert, Swarovski’s global creative director, echoed this sentiment, emphasizing the alignment of Grande’s vibrant personality with the brand’s mission. “Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world, and I am thrilled that she is joining us as brand ambassador. Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances as well as her personal style. I look forward to engaging in inspiring creative dialogues together.”

Grande’s announcement as the face of Swarovski coincides with a busy period in her career. The singer recently informed her fans that she will be dedicating her efforts to promoting the highly anticipated two-part film adaptation of the musical Wicked, in which she stars as Glinda. “I love you all so much. I have decided to put a temporary pin in all things that are not Wicked for now. Thank you in advance for understanding. I am deeply grateful for your patience and, mostly, so inexplicably excited for all that is to come. There is so much. See you soon,” she wrote to her fans.

Grande’s new album, Eternal Sunshine, which she had been promoting since its release in March, will take a backseat as she shifts her focus to Wicked. The film’s first part is set to hit theaters on November 22, promising an enchanting performance by Grande that fans eagerly await.

As Grande steps into her role with Swarovski, she continues to embody a blend of artistic brilliance and personal authenticity. Her partnership with the iconic jewelry brand highlights her evolving career and inspires fans and followers to embrace their unique sparkles.