Bollywood’s rising star Suhana Khan is stepping into a new pair of shoes — quite literally — as she becomes the newest brand ambassador for Adidas India. Known for her role in The Archies and her growing influence in fashion circles, Suhana is now the face of the brand’s latest Adidas Originals Superstar campaign.
Suhana’s collaboration with Adidas India marks more than just another celebrity endorsement. It’s a cultural moment, one where legacy meets the spirit of Gen Z, and streetwear meets self-expression. Her effortless sense of style and grounded personality bring a fresh edge to the brand’s global identity, especially among younger audiences.
“I’m super thrilled to be joining the iconic Adidas family,” Suhana shared. “The brand has always held a special place in my heart, with its classic sneakers being a staple in my wardrobe. Adidas Originals stands for creativity, authenticity, and staying true to yourself — values I truly admire.”
The partnership is a strategic step by Adidas India to align its classic sneaker lines with the modern Indian youth. According to Neelendra Singh, General Manager of Adidas India, “At Adidas India, we have always believed in the power of cultural creators. Suhana Khan infuses fresh energy into our iconic silhouettes, such as the Superstar, reimagining them for a new generation. Her style is expressive, effortless, and inspiring.”
For Adidas, Suhana is not just a brand face but she’s a symbol of evolution. Her addition comes at a time when the brand is doubling down on authenticity and diversity, especially in the South Asian market. She joins a global league of trendsetters who have helped the brand stay rooted in culture while pushing forward into the future.
The Superstar sneaker, once a basketball classic and later a hip-hop symbol, now gets a fresh lease of life through Suhana’s lens, reflecting modern India’s fusion of tradition, boldness, and individuality.
While Suhana continues to prepare for her big-screen debut in King, this endorsement only adds to her growing repertoire as a public figure and fashion muse. It also reinforces the fact that her influence is expanding beyond the silver screen into the world of lifestyle, youth identity, and global branding.