The world’s most classy luxury brand, Dior, has officially named Sonam Kapoor as their latest brand ambassador. The announcement comes on the heels of her attendance at the Dior Spring/Summer 2025 showcase during Paris Fashion Week, where her presence created a remarkable media impact valued at $2.7 million. This partnership marks an important step in Dior’s strategy to strengthen its presence in the Indian market.
Sonam Kapoor, a prominent figure in Bollywood with an impressive following of 35 million on Instagram, expressed her excitement about this collaboration. In a recent statement to WWD, she noted, “It’s an honor to be a part of Dior’s story as they continue to push the boundaries and redefine creativity and elegance in fashion.” She emphasized how each collection embodies a unique vision that resonates with her personal style, highlighting the intricate craftsmanship and heritage celebrated by the brand.
Dior’s creative director, Maria Grazia Chiuri, is renowned for her innovative approach to women’s fashion, and Sonam’s selection as the ambassador reflects the brand’s commitment to embodying grace and elegance. In a statement from Dior, the brand acknowledged Sonam as a “multi-talented personality” who represents the audacity and femininity that the house stands for. The collaboration also underscores the deep cultural ties that have historically connected Dior with India, reinforcing the brand’s appreciation for diverse influences in its collections.
As Sonam Kapoor takes on this exciting role, fans and fashion enthusiasts alike eagerly await her appearances in Chiuri’s upcoming collections, confident that her influence will further enhance Dior’s narrative in the global fashion scene. This partnership not only marks a new chapter for Sonam but also paves the way for broader recognition of Indian culture within luxury fashion.