As the winter season is approaching, leading skincare brand Joy has roped in Bollywood actress Kriti Sanon as its brand endorser. The 29-year-old actress will be endorsing Joy’s popular winter care product Honey Almond lotion. Sanon will allegedly be appearing in an integrated marketing campaign around the product that will also feature a refreshingly new television commercial.
Speaking about this association, Chairman, RSH Global said, Sunil Agarwal, “Winters are extremely important for any personal care company and we’re no different and Honey & Almond body lotion is our flagship product. It was a well thought out move to get Kriti Sanon on board and we are confident that this partnership would be mutually beneficial to the brand as well as the endorser. I would like to welcome Kriti on board.”