Shopsy Brand Ambassador Sara Ali Khan Shines in Latest Campaign ‘Apna Swag, Bina Brand Tag’

Shopsy, India’s leading hyper-value platform, has launched its latest campaign, ‘Apna Swag, Bina Brand Tag,’ featuring the charismatic Shopsy Brand Ambassador, Sara Ali Khan. This campaign highlights the value-conscious Bharat consumer’s talent for acquiring the best quality and style within their budget, challenging the common perception that lower prices mean lower quality. By eliminating mark-ups, Shopsy positions itself as the premier destination for high-quality products at lower prices.

The campaign gained significant traction when a video of Sara Ali Khan’s outfit mishap on an airplane went viral. The clip sparked conversations about the seemingly expensive outfit and its potential damage. Contrary to expectations, Sara remained calm and later revealed that her outfit was from Shopsy and unbranded, underscoring the message that stylish, high-quality outfits don’t always come with a hefty price tag.

Prathyusha Agarwal, Business Head at Shopsy, commented: “As one of the country’s fastest-growing hyper-value platforms, Shopsy offers millions of Bharat e-shoppers a unique opportunity to bridge the gap between their dreams and means. The ‘Apna Swag, Bina Brand Tag’ campaign, featuring Sara Ali Khan, reflects our understanding of customers’ needs, prioritizing affordability, quality, and trends. We are dedicated to providing the best quality at affordable prices, especially as online shopping grows in smaller cities.”

Sara Ali Khan expressed her excitement about being part of the Shopsy Ad Cast: “Being part of Shopsy’s campaigns is always a blast—they’re so fun and relatable! As someone who loves a good deal, Shopsy really hits home for me. This time around, it’s even more special because I got to be myself. It’s exciting to partner with a brand that exemplifies the perfect combination of quality and affordability. This campaign celebrates smart, value-conscious choices, and I’m sure customers will enjoy it as much as I enjoyed working on it.”

The campaign underscores Shopsy’s commitment to delivering high-quality products at affordable prices. Nearly 70% of Shopsy’s customers are from Tier 2 and Tier 3 cities like Bhagalpur, Bankura, Kurnool, Nagaon, and Dhule, with 90% of new customers being millennials and Gen Z. In 2024, Shopsy saw its highest orders from UP, West Bengal, Maharashtra, and Bihar, with over 60% of customers from tier-3+ cities.

Developed by the creative agency 22 Feet, the campaign features an ad set on an aircraft. Sara Ali Khan’s authentic portrayal enhances Shopsy’s brand presence across TV, print, social media, and digital platforms.