Chinese tennis star Qinwen Zheng has partnered with Nike to promote the new Nike Alate Bra. The official Nike Women’s Instagram account shared photos of Zheng modeling the sports bra and other tennis gear.
The caption praised Zheng’s success and highlighted the comfort of the Alate Bra, saying, “Gold Medalist @zhengqinwen_tennis gets closer to victory in the Nike Alate Bra. Point by point, the contoured comfort and lightweight feel make every match a Win-Win.”
At just 22 years old, Zheng had a breakthrough season in 2024, winning gold in Paris and climbing the WTA rankings. She is now ranked World No. 9. Her success has attracted top sponsors like Audi, Gatorade, Nike, and Rolex.
Nike has featured Zheng in multiple campaigns, including its “Just Win” brand anthem. Last month, World No. 1 Aryna Sabalenka helped promote the Nike Swish Bra, and now Zheng is the face of the Alate Bra.
In addition to the bra, Zheng wears a white NikeCourt Slam skirt, NikeCourt Air Zoom Vapor 11 shoes, and Wmns Air Max Muse sneakers in the campaign. Fans can buy these items on the Nike website.
Zheng recently visited Nike’s headquarters in Oregon, where she reunited with her coach after his hip surgery. Currently, she is preparing for the 2025 BNP Paribas Open in Indian Wells, where she will face a qualifier in the Round of 64.
Despite dealing with an elbow injury, Zheng is expected to have another great season in 2025. With Nike’s strong marketing support, she is on track to become an even bigger global star.