When the nation is already elated and celebrating the successful launch of India’s second moon mission Chandrayaan-2, brands too are not behind, they are also joining the celebrations. They are using this wonderful moment for their marketing and branding purposes. Nothing new in that though… It’s a trend now.
And why not, after all, these moments not only help brands to accelerate marketing, but also they increase their interaction with the audience.
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Chaand upar par himmat usse bhi upar. Today, a billion people reach for the moon! #RiskUthaNaamBana
Popular brands such as Vicks, Manforce, KFC, Bookmyshow, Café Coffee Day, Sony, Too Yum and IDFC First Bank… all have set the social media on fire by expressing their pride and happiness for the nation through unconventional creative.