Nothing Welcomes Rashmika Mandanna as Brand Ambassador
Nothing has announced Rashmika Mandanna, the popular Indian actress, as the brand ambassador for their CMF product line. This announcement follows the company’s earlier move to enlist actor Ranveer Singh as the face of its smartphones during the Nothing Phone (2a) launch earlier this year.
As the new face of CMF products, Rashmika Mandanna will prominently feature in digital, print, and television campaigns, representing the brand’s innovative spirit and stylish essence. Through her dynamic and vibrant presence, the company aims to highlight the unique appeal and functionality of CMF products.
In a recent reveal, Nothing showcased the customizable design of the CMF Phone 1. The phone will feature replaceable rear covers available in four distinct colors: Black, Orange, Light Green, and Blue. The Black and Light Green covers will have a subtle texture formed directly into the case, while the Blue and Orange covers will sport an elegant vegan leather layer. The teaser image also hints at interchangeable accessories such as a lanyard connector and a stand, which connect to the rear cover, adding to the phone’s versatility.
Vishal Bhola, President of Nothing India, expressed his enthusiasm for the partnership, stating:
“We are delighted to welcome Rashmika Mandanna to the CMF family. CMF by Nothing embodies our philosophy of creating beautiful, functional, and thoughtful devices that enhance everyday experiences. We believe that technology should not only be innovative but also a source of joy and self-expression. Rashmika Mandanna, with her dynamic personality, vibrant edgy spirit, and dedication to her craft, makes her a wonderful fit for CMF by Nothing, and we are excited to have her represent our brand and inspire our consumers.”
Rashmika Mandanna also shared her excitement about the collaboration, saying:
“I am delighted to partner with CMF by Nothing as their brand ambassador, a brand that truly reflects the culture of innovation. Discovering CMF reminded me of my own journey of starting something new and exciting. The impressive colors and unique products instantly appealed to me. This collaboration felt very natural because I love edgy designs and great aesthetics. I can’t wait to join forces with CMF and produce something exceptional.”
This partnership with Rashmika Mandanna marks a significant step for Nothing as it continues to expand its presence in the tech and lifestyle markets, aiming to blend innovation with style in a way that resonates with modern consumers.