Nestle is all set to launch its own plant-based burger in the US

The world’s largest food company Nestle’s Sweet Earth brand will launch a plant-based burger in the U.S. this fall. The company sells a soy-based vegan burger in Europe, but Sweet Earth’s version is pea-based.

Beyond Meat also uses a pea proteins for its burger, while Impossible Foods’ vegan burger is soy-based. Nestle is all set to take a bite of the growing U.S. plant-based burger market with its plant-based burger launch in the US.

The global food giant will launch its Awesome Burger in the fall. The vegan meat substitute will be available at grocery stores, restaurants and universities.