Dabur India has announced an exciting new collaboration with renowned South Indian actor Nagarjuna Akkineni, naming him the brand ambassador for its oral care line, Dabur Meswak. This partnership aims to enhance the brand’s visibility and strengthen its foothold in South India, leveraging Nagarjuna’s extensive fan base and popularity in the region.
Nagarjuna Akkineni expressed his enthusiasm about the collaboration: “I am delighted to be associated with Dabur Meswak, a brand I have personally trusted and used for years. Dabur Meswak’s proposition of complete oral care aligns with my own health values. I look forward to the partnership with Dabur Meswak and can’t wait to share the oral care secrets with everyone.”
Nagarjuna’s commitment to health and wellness resonates well with the brand’s message, which emphasizes the natural and holistic benefits of its products.
Dabur Meswak is positioned as a leader in the natural oral care segment, and the company is keen to tap into the growing consumer demand for natural products. According to Abhishek Jugran, executive vice president of marketing at Dabur India, “Indian consumers are increasingly switching over to natural products owing to their proven efficacy and clean ingredients.”
Dabur Meswak is enriched with the extract of the Miswak herb, renowned for its 70+ oral care benefits. This aligns with current trends where consumers are seeking vegan and PETA-certified products that are free from peroxides and fluorides. Jugran noted, “We are thrilled to have Nagarjuna Akkineni on board as the face of Dabur Meswak. His enduring popularity and influence will enable us to reinforce Meswak’s unique proposition and strengthen its market presence.”
Prashant Agarwal, head of marketing for oral care at Dabur India, emphasized the importance of Nagarjuna’s association in amplifying the brand’s message. “Nagarjuna Akkineni embodies the values of trust, tradition, and wellness that Dabur Meswak represents,” he stated. “His association will help increase message recall and attract new users. Dabur Meswak has been aggressively growing in the toothpaste category, and this partnership is a key milestone in our strategy to expand Meswak’s footprint and drive business growth in the oral care segment.”
The partnership will kick off with a multi-platform marketing campaign aimed at increasing awareness and consideration for Dabur Meswak. Ravinder Siwach, chief creative officer of Godzilla, who is involved in the campaign, highlighted the uniqueness of Meswak toothpaste. “Meswak is unlike any other toothpaste, with its plethora of benefits thanks to the unique Miswak herb,” he explained. Siwach mentioned that Nagarjuna would appear in a distinctive avatar in the TV commercials, making it a standout presentation that effectively communicates the oral care benefits of Dabur Meswak.
As Dabur India embarks on this promising journey with Nagarjuna Akkineni, the collaboration is poised to elevate the brand’s presence in South India and reinforce its commitment to providing natural and effective oral care solutions. With a focus on tradition, trust, and wellness, the partnership signals a new era for Dabur Meswak as it continues to resonate with consumers seeking quality oral care products.