Renee Cosmetics, a name rapidly gaining prominence in the Indian beauty industry, has made an important move by appointing the talented and versatile actress Mrunal Thakur as its brand ambassador. With her impeccable style and natural elegance, Mrunal is poised to infuse a fresh and captivating charm into the brand’s diverse cosmetics range, marking a new chapter in Renee’s journey of growth and potential.
Mrunal Thakur’s collaboration with Renee Cosmetics kicks off with the endorsement of the brand’s highly anticipated Midnight Kohl Kajal Pencil. This partnership is highlighted by a nationwide television commercial (TVC) campaign, a significant milestone for Renee as it launches its first-ever TVC. The commercial not only showcases the Midnight Kohl Pencil but also underscores Renee’s deep dedication to Indian beauty traditions, promising to promote everyday makeup routines with just one smooth stroke.
Aashka Goradia Goble, co-founder of Renee Cosmetics, expressed her excitement about this collaboration in a statement: “Renee Cosmetics, a new-age beauty brand, proudly announces its first TVC featuring Indian actress Mrunal Thakur as the brand’s new face for the color cosmetics range. This marks Renee’s first national TVC, showcasing the Renee Midnight Kohl Pencil, promising to elevate everyday looks with just one stroke.”
Sharing her enthusiasm, Mrunal Thakur added, “I’m ecstatic to join Renee as the face of their cosmetics range. Renee is a brand that deeply understands and celebrates Indian beauty and is renowned for its innovation. Kajal is an essential part of my daily makeup routine, and Renee’s Midnight Kohl Kajal feels like the perfect way to start my journey with them.”
Renee Cosmetics has carved a niche for itself in the beauty market with over 200 products spanning across beauty and perfume categories. The brand’s innovative approach, coupled with its unwavering commitment to quality, has earned it a loyal customer base. Renee’s products are widely accessible, available through its official website, leading e-commerce platforms like Amazon, Flipkart, Nykaa, and Myntra, as well as in over 1200 shop-in-shop stores nationwide, reinforcing its modernity and relevance in the beauty industry.
This partnership with Mrunal Thakur is set to propel Renee Cosmetics to new heights, further establishing it as a go-to brand for beauty enthusiasts across the country. As the face of the brand, Mrunal’s influence is expected to resonate with a wide audience, enhancing the brand’s appeal and reinforcing its dedication to celebrating the essence of Indian beauty.