HYPHEN has introduced a new Mango Lip Balm with SPF 50 PA++++, expanding its popular Lipscreen range. The launch is a result of an April Fool’s prank that turned into reality after high consumer demand. The lip balm is created in collaboration with Parle’s Mango Bite, bringing a nostalgic twist to lip care.
On April 1, 2024, HYPHEN jokingly announced a mango-flavored lip balm as an April Fool’s prank. However, the response was overwhelming, with customers eagerly requesting the product. Seeing this demand, the brand decided to make it real by developing the Mango Lip Balm with SPF 50 PA++++.
What Makes It Special?
The Mango Lip Balm is designed to protect, nourish, and brighten lips. Key benefits include:
- SPF 50 PA++++ for sun protection and preventing pigmentation
- 2% Kojic Acid to brighten dark lips and reduce melanin production
- Vitamin C and 1% Vitamin E for nourishment and defense against UV damage
- Mango flavor and glossy finish for a tropical experience
- Non-sticky, deeply hydrating formula
Kriti Sanon, co-founder and chief customer officer of HYPHEN, shared her excitement about the collaboration:
“After our team’s prank, we received an overwhelming number of requests for a Mango Lip Balm. At the same time, we were also getting requests for a lip balm with a higher SPF. So, we combined both ideas to create an advanced version of our bestselling Lipscreen, now with a tropical mango flavor.”
She added that partnering with Mango Bite makes the launch even more special, as the candy is a childhood favorite for many, including herself.
Expanding the Lip Balm Collection
Vaishali Gupta, co-founder and chief growth officer of HYPHEN, emphasized the brand’s commitment to customer-driven innovation:
“At HYPHEN, we always strive to enhance our customers’ skincare experience. The Mango Lip Balm was created in response to their demand, and we’re thrilled to bring it to life. With this launch, our lip balm collection now includes seven deeply nourishing solutions for hydration and protection.”
What started as a lighthearted joke has now turned into an exciting new product for lip care lovers. HYPHEN’s Mango Lip Balm with SPF 50 PA++++ combines fun, nostalgia, and effective skincare, making it a must-have this summer.