JK Super Cement, a leader in the construction industry, has announced Indian fast bowler Jasprit Bumrah as its new brand ambassador. This partnership symbolizes the brand’s commitment to reinforcing its identity and inspiring people to build stronger and better futures.
Jasprit Bumrah, known for his discipline, consistency, and unmatched strength on the cricket field, perfectly embodies JK Super Cement’s values. Love Raghav, AVP & Head – Branding at JK Cement, expressed his excitement over this collaboration: “We are delighted to welcome Jasprit Bumrah as our brand ambassador. His qualities mirror the values we uphold at JK Super Cement. This collaboration truly exemplifies our brand ethos and dedication to delivering excellence.”
Over the last ten months, JK Super Cement has undertaken a significant brand transformation, driven by rigorous research, creative insight, and strategic vision. Raghav explained that this rebranding effort is designed to align with the company’s future goals, reinforcing its position as a leader in the industry. “Our new brand identity reflects a strong commitment to innovation and top-quality solutions, catering to the evolving needs of our customers,” he noted.
Anuj Khandelwal, Business Head at JK Cement, echoed these sentiments, highlighting the importance of adapting to customer expectations. “As the industry changes, so must we. By collaborating with an icon like Jasprit Bumrah, we reinforce our philosophy of strength, resilience, and forward-thinking solutions,” Khandelwal added.
The brand’s new identity marks a fresh start, visually distinguishing JK Super Cement from its competitors. Pushp Raj Singh, Group President of Sales & Marketing at JK Cement, remarked, “While our previous identity had its strengths, the common use of similar colors across the cement industry highlighted the need for a fresh approach. Our new design better represents the core values and essence of the JK Super Cement brand.”
Jasprit Bumrah expressed his enthusiasm for the partnership: “I am thrilled to join the JK Cement family. With 50 years of building strength and resilience, JK Super Cement shares the same qualities that are important to me in my cricketing journey. Together, we aim to inspire people to build stronger, better futures.”
With this powerful collaboration, JK Super Cement is not only reinforcing its brand but also solidifying its commitment to delivering innovation, strength, and excellence in the cement industry.