The Roadster Life Co has launched its latest brand campaign, “Trends with Benefits,” featuring renowned personalities Jacqueline Fernandez and Zakir Khan as brand ambassadors. This campaign aims to position The Roadster Life Co as a brand that offers “trends with benefits” to fashion-forward customers, emphasizing affordability, style, and empowerment.
“Trends with Benefits” embodies the brand’s commitment to providing affordable access to the latest fashion trends while offering additional benefits beyond mere style. The campaign aims to empower individuals to elevate their fashion quotient, boost confidence, and unleash their limitless potential through trendy yet practical fashion choices.
The choice of Jacqueline Fernandez and Zakir Khan as brand ambassadors brings a unique blend of relatability and fashion credibility to The Roadster Life Co. Zakir Khan’s humble beginnings and rise to success resonate with audiences across the country, making him a relatable figure with significant social media influence. Jacqueline Fernandez, known for her glamorous and stylish fashion choices, adds a touch of authority to the brand, embodying trendy yet comfortable fashion synonymous with The Roadster Life Co’s offerings.
The campaign’s ad films, set against the vibrant backdrop of Dubai’s iconic Burj Khalifa, tell thematic stories centered around trend-first fashion. In one film, Zakir Khan’s dream of luxury cars and fashion approval from Jacqueline Fernandez reflects the brand’s promise to inject confidence and charisma into individuals’ personas through trendy fashion choices. The ad films highlight The Roadster Life Co’s affordable trendy fashion for everyday and special occasions across men’s casual wear and women’s western wear.
Jacqueline Fernandez expressed her excitement about the association, emphasizing her personal preference for stylish yet comfortable fashion that aligns perfectly with The Roadster Life Co’s offerings. Zakir Khan shared his enthusiasm for the partnership, reflecting on the brand’s reflection of his personal journey and fashion preferences for comfort, trendiness, and quality.
The Roadster Life Co is implementing a comprehensive approach to build deeper resonance with its audience, leveraging out-of-home (OOH) and social platforms to reach customers nationwide. The brand aims to extend its reach and make more trends accessible to fans through this exciting collaboration with Jacqueline Fernandez and Zakir Khan.
Overall, “Trends with Benefits” reflects The Roadster Life Co’s commitment to providing affordable, trendy fashion choices that empower individuals to express themselves with confidence and style.