Huda Beauty has launched its first pop-up store in India, partnering with beauty retailer Tira to bring the global cosmetics brand directly to Indian consumers. Located at Select Citywalk in New Delhi, the pop-up is open until May 4 and showcases the brand’s latest release: the Easy Bake Setting Spray, which promises makeup longevity of up to 18 hours.
The launch marks Huda Beauty’s growing focus on the Indian market, aiming to build stronger local engagement through immersive retail experiences. The opening event drew 75 beauty creators from across Delhi, giving influencers and content creators a first look at the new product and the interactive installation.
Visitors can explore Huda Beauty’s full brand experience within the pop-up, which features product trials, themed installations, and corners designed specifically for social media content creation. It’s a setup tailored to both makeup lovers and the digital community.
The Easy Bake Setting Spray builds on the brand’s existing Easy Bake line, offering a formulation that balances long-lasting wear with comfort and performance. By bringing its latest innovation to Indian shelves through an experiential format, Huda Beauty is signaling a deeper investment in the region.
The pop-up not only highlights the brand’s newest product but also reflects its broader strategy of creating community-driven, experiential touchpoints in new markets.