Hrithik Roshan Joins Jeep India as Brand Ambassador

Jeep India has proudly announced Bollywood superstar Hrithik Roshan as its new brand ambassador. Alongside this exciting collaboration, Roshan has also welcomed the 2024 Wrangler Rubicon SUV into his personal collection. Known for its robust off-road capabilities, the Rubicon represents the more rugged variant of Jeep’s iconic Wrangler lineup available in India. Recently updated in April with enhanced design elements and advanced technology, both the Rubicon and the road-friendly Wrangler Unlimited cater to diverse buyer preferences.

Embracing Adventure and Exploration

Kumar Priyesh, Brand Director of Jeep India, expressed his enthusiasm: “We are thrilled to welcome Hrithik Roshan to the Jeep family as our brand ambassador. His adventurous spirit and dedication to excellence resonate deeply with our brand values, which are centered around embracing the unknown and pushing boundaries.”

Power and Performance Features

The 2024 Wrangler Rubicon is powered by a robust 2.0-litre four-cylinder turbo-petrol engine, mated to an 8-speed automatic gearbox. This combination ensures formidable performance both on and off the beaten path. Standard features include four-wheel drive with locking differentials and low range, essential for tackling challenging terrains. The Rubicon also boasts disconnectable sway bars for improved wheel articulation and is equipped with mud terrain tyres to enhance grip in rugged environments.

Cutting-Edge Technology and Comfort

In terms of technology, the Wrangler Rubicon now features a 12.3-inch central touchscreen that serves as the hub for its advanced infotainment and navigation systems. The SUV also offers electrically adjustable front seats, a reverse camera, electronic stability control, hill-start assist, hill-descent control, tyre pressure monitoring, and Advanced Driver Assistance Systems (ADAS) for enhanced safety and convenience.

Pricing and Availability

Priced at Rs 71.65 lakh (ex-showroom), the 2024 Jeep Wrangler Rubicon reflects its premium status within the market segment. This pricing underscores its advanced capabilities, luxurious features, and the brand’s commitment to delivering a superior driving experience.


Hrithik Roshan’s appointment as the brand ambassador for Jeep India signifies a strategic move to enhance the brand’s visibility and appeal in the Indian market. His affinity for adventure and pursuit of excellence align perfectly with Jeep’s ethos, making him an ideal representative for the brand. With the addition of the 2024 Wrangler Rubicon to his personal fleet, Roshan epitomizes the spirit of adventure and exploration that defines the Jeep lifestyle. This collaboration is set to inspire enthusiasts and fans alike to embark on new journeys with Jeep, reinforcing its position as a symbol of rugged luxury and unparalleled performance.

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