Haus & Kinder: Building a Community of Millennial Moms around the World
Haus & Kinder, a modern design-led D2C brand, has become a category leader in the bedsheet and muslin swaddle category on Indian marketplaces. The brand, focused on a millennial mom’s self-fulfilling journey and new beginnings in her life, has grown over 50% in FY23 and set an ambitious target of touching Rs 100 Cr in Sales in FY24. The brand has expanded to UAE and USA markets after achieving success in the Indian market.
The D2C brand has been recognized as the Most Admired D2C Brand of the Year – Home at the D2C Leadership Awards, 2022. Additionally, the brand was listed among “30 Startups to watch out for” by INC 42 in May 2022 and “500 Challenger Brands” by Your Story in 2022.
Haus & Kinder announced leading actor Kalki Koechlin as its brand ambassador in 2022. As part of the partnership, Kalki Koechlin, the celebrity mom, will promote Haus & Kinder products across multimedia platforms. Along with Kalki, Haus & Kinder has launched a digital campaign film, #MomsBeautifulWorld.
The brand inspires millennial moms to build beautiful homes, experience easy parenting, and create beautiful moments with their families. The brand was introduced in 2018 by entrepreneur duo Kanupriya Anand and Saket Dhankar with a vision to disrupt the home and baby category with a design-led lifestyle brand. Today, Haus & Kinder promises to deliver trendy home and baby essentials at a fair price, at a click of a button. The brand is present on Indian marketplaces like Amazon, Firstcry, and Flipkart and has its own website, www.hausandkinder.com.
Haus & Kinder’s success can be attributed to its focus on design-led products that cater to millennial moms’ needs. The brand’s expansion to international markets is a testament to the quality of its products and its vision to disrupt the home and baby category with innovative and trendy offerings.
With Kalki Koechlin on board as its brand ambassador and the launch of #MomsBeautifulWorld, Haus & Kinder is poised to inspire more millennial moms to build beautiful homes and create beautiful moments with their families. The brand’s vision of creating a design-led lifestyle brand for millennial moms has come to fruition, and it is only a matter of time before Haus & Kinder becomes a household name in homes worldwide.