The T20 captain Hardik Pandya has been announced as the brand ambassador for Hyundai Exter. Hyundai Motor India Limited (HMIL) is the country’s second-largest carmaker and the largest exporter since its foundation.
“To epitomise the image of the new SUV, we could think of none other than Hardik Pandya, who has emerged as one of India’s brightest stars in the recent history of the sport of cricket. Based on his great performances on the pitch as a leader and his great family values, we are confident that Pandya will amplify our brand campaign and help connect the brand with millennials and Gen Z audiences,” said Tarun Garg, chief operating officer for Hyundai Motor India Ltd.
The cricketing youth icon, Hardik Pandya is known for his dangerous batting and bowling and is considered as one of the best all-rounders in the world. As Hardik Pandya is a role model for Gen Z, Hyundai Exter targets Gen Z buyers.
Hardik Pandya said, “I am really excited to partner with them for their new SUV. I am very passionate about cars and this SUV fits into my style perfectly. It is spacious and stunning inside, dynamic on the outside and loaded with all that you need to venture outside. From its bold stance to its thrilling drive, this one is a real game changer. I am sure India will fall in love with it.”