Hailey Bieber, the multifaceted entrepreneur and model, is again captivating the world with her ethereal beauty, this time in a stunning bridal-themed campaign for Victoria’s Secret. Shot by the talented photographer Adrian Martin, Hailey exudes bridal elegance in the lingerie giant’s latest collection, aptly named The Bridal Collection.
Despite exchanging vows with pop sensation Justin Bieber in 2018, Hailey revisits the enchanting realm of weddings, showcasing an array of dreamy lingerie ensembles embodying the essence of romance and allure.
In the campaign imagery, Hailey showcases her impeccable physique in various bridal lingerie pieces, including corsets, bras, thongs, and more. One striking ensemble features a boho-chic lingerie set adorned with delicate floral embroidery. Notably, this set accentuates Hailey’s bikini line tattoo, adding a touch of personal flair to the ethereal look.
Transitioning effortlessly between various lingerie styles, Hailey exudes confidence and grace as she models a mid-length slip dress adorned with intricate lace panels. Demonstrating the versatility of lingerie as outerwear, she pairs a low-cut demi corset top with casual denim jeans, epitomizing modern bridal fashion.
Central to the collection is a must-have satin robe, elegantly embellished with the word “Bride” in sparkling rhinestones – a quintessential piece for brides-to-be seeking both luxury and comfort on their special day.
While Hailey recently focused on her skincare brand, Rhode Skin, her collaboration with Victoria’s Secret underscores her enduring relationship with the iconic lingerie brand. Having previously participated in campaigns such as the celebrated Victoria’s Secret The Tour ’23, Hailey continues to captivate audiences with her timeless beauty and effortless style.
Reflecting on her wedding attire, Hailey’s bridal moment is a poignant reminder of her romantic nuptials to Justin Bieber. Her wedding wardrobe, comprising three distinct designer looks, epitomized modern elegance and sophistication.
For her walk down the aisle, Hailey stunned in an off-the-shoulder gown crafted by the late designer Virgil Abloh. Featuring intricate lace detailing and a statement-making train, the gown epitomized Hailey’s exquisite taste and timeless style.
For the reception, Hailey opted for a sleek silk gown designed by Ralph & Russo, complemented by a daring thigh-high slit and a Celine motorcycle jacket embroidered with the word “Wife.” Later in the evening, she embraced bridal tradition with a silk floor-length gown by Vera Wang, exuding elegance and grace throughout the festivities.