Gucci Bloom – The Campaign Film Ad Cast

Gucci has recently launched a campaign named Gucci Bloom, which is Alessandro Michele’s first women’s perfume for the house. In the advertisement, it can be seen a few girls are enjoying their time with loads and loads of flowers. Later on, they enter the waterfall and start bathing there. The advertisement has such a calming effect that it looks highly soothing.


Gucci Bloom – The Campaign Film Ad Cast

Female Model
Dakota Johnson (Instagram @dakotajohnson)

Glen Luchford

Creative Director
Alessandro Michele

Product/Campaign Description
“I wanted a rich white floral fragrance, a courageous scent that transports you to a vast garden filled with many flowers and plants, a bouquet of abundance. The garden is as beautiful as women are; colorful, wild, diverse, where there is everything,” Alessandro Michele. Presenting the Gucci Bloom film campaign, directed by Glen Luchford and starring Dakota Johnson, Hari Nef and Petra Collins. Music: “The Rip” by Portishead (Universal Island Records Ltd)

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