Rado has announced signing Wimbledon champion Barbora Krejčiková as its latest brand ambassador. This partnership further solidifies Rado’s commitment to supporting the most dynamic players in tennis, reflecting the brand’s long-standing association with the sport.
Barbora Krejčiková, a versatile and accomplished Czech tennis player, has carved out a unique niche in tennis. Known for her dominance across singles, doubles, and mixed doubles, she has amassed an impressive collection of 12 Grand Slam titles and an Olympic gold medal. Her remarkable journey in tennis is marked by a tactical prowess and adaptability that have set her apart in the competitive world of professional tennis.
Having begun her career excelling in doubles with ten Grand Slam victories, Krejčiková’s recent successes in singles have cemented her status as a formidable player. Her triumphs at the 2021 French Open and as the reigning Wimbledon Ladies’ champion have showcased her powerful baseline play and strategic finesse. Her signature style, blending aggressive counterpunches with delicate lobs and precise net play, makes her a captivating figure on the court.
As the newest Rado ambassador, Krejčiková joins an elite group of tennis professionals who embody the precision and innovation synonymous with Rado watches. Her partnership with Rado, a brand renowned for its materials and design mastery, aligns perfectly with her disciplined and forward-thinking approach to tennis.
“Perfect timing is everything in tennis, so it’s a huge compliment to have been invited to become a brand ambassador for Rado,” Krejčiková expressed. “Rado’s reputation for innovation mirrors the evolution of tennis, and I’m excited to see where this partnership takes us.”
The Iconic Rado Anatom Automatic
Krejčiková will represent Rado wearing the Rado Anatom Automatic, a timepiece celebrated for its ergonomic design and advanced technology. This watch features the Rado calibre R766 movement with a 72-hour power reserve, housed in a sleek matt-black ceramic case. Its gradient green-to-black dial and high-tech ceramic bezel reflect contemporary style and the enduring quality Rado is known for.
Celebrating High-Tech Ceramic Innovation
Rado’s pioneering use of high-tech ceramic, introduced in 1986, exemplifies the brand’s dedication to innovation. Known for its lightweight, scratch-resistant, and silky smooth texture, high-tech ceramic provides unmatched comfort and durability. This advanced material, crafted through a meticulous process involving high-pressure molding and high-temperature sintering, results in a functional and aesthetically pleasing timepiece.