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Food
Balaji Wafers appointed Ayushmann Khurrana as brand ambassador
Balaji Wafers has now appointed actor Ayushmann Khurrana as brand ambassador for its wafers, nachos and extruded snacks. As part of the association, Ayushmann will be part of the brand’s upcoming campaign and will be featured in a series…
Amazon launches premium gin brand
Amazon has been vigorously pursuing the grocery market since it snapped up Wholefoods in 2017, and now it is all set to diversify it offers as it moves into the spirits market with the launch of its premium gin brand. Premium drink…
Ola to launch portfolio of in-house food brands
Ola's food business will focus on becoming a food-first company with a massive kitchen infrastructure and a slew of brands Ride-hailing firm Ola is all set to launch a portfolio of in-house food brands and take them across the country.…
Hershey’s and Yuengling make chocolate beer
Two of America’s oldest brands Hershey’s and Yuengling have announced the collaboration for connoisseurs of chocolate and craft brews to bring chocolate beers for the novelty beer lovers. Hershey’s for the first time in the…
Coke Is Launching Energy Drinks in the U.S
For the first time in the U.S Coca Cola is all set to launch its full-on energy drink, Coca-Cola Energy. Coca-Cola Energy that boasts 114 milligrams of caffeine per 12-ounce serving compared to a regular Coke’s 34 milligrams (for…
Hormel launched plant-based meat product lines
Hormel is set to launch its plant-based meat product lines. The new brand will be called Happy Little Plants, and will be housed under its Cultivated Foods umbrella. The announcement by Hormel came just after Kellogg’s…
Amalgam is set to launch a range of frozen food items
A leading seafood exporter, Amalgam Group is all set to launch a range of frozen food items in India. The products would specifically target health-conscious people. The company has allegedly started with gluten-free rice roti and will…
New Cuban rum brand Black Tears launched in UK market
The Island Rum Company has launched its new Cuban rum brand Black Tears into the UK market. The brand has allegedly announced it as ‘the first dry spiced Cuban rum made available to consumers worldwide’. Established in the year 2012,…
Mie Sedaap appointed Choi Siwon as new brand ambassador
The instant noodle brand of Wing’s Food, Mie Sedaap appointed Super Junior’s Choi Siwon its new brand ambassador. Speaking about the appointment, senior brand manager Mie Sedaap, Mita Ardiani said,“The company considered Siwon an…
Four N’ Twenty ropes in NBA All-Star Ben Simmons as Brand Ambassador
Patties Foods’ popular pie brand Four’N Twenty has appointed NBL All-Star Ben Simmons as its new brand ambassador. The NBL All-star, who was born in Melbourne, will have his name and image appear on all the product packs. Also, Simmons…