Bengaluru-headquartered integrated health and wellness start-up, cure.fit ropes in Star India fast bowler Jasprit Bumrah as the brand ambassador for its premium sportswear brand, Cultsport. Bumrah is known as one of the best bowlers in the circuit and so the brand feels that he will be able to add a lot of value to the brand.
Speaking on the association, Head, Cultsport, Gautam Kotamraju said, “Bumrah was a natural choice for us as he is an epitome of our brand traits of precision, performance and perfection.”
Bumrah said, “I am excited to associate with a brand like cultsport that is innovating in quality sportswear and footgear made for everyday active athletes like you and me.”