Chitrangada Singh Named Brand Ambassador for Danube’s Milano Range
Bollywood actress Chitrangada Singh has been named the new brand ambassador for Danube Group’s Milano range, a comprehensive collection of sanitary-ware, electrical products, tiles, water purifiers, and hardware fittings. The announcement was made through the company’s social media channels, including LinkedIn and Instagram.
This collaboration is not Singh’s first with Danube Group. She has previously worked with the group’s founder and chairman, Rizwan Sajan, promoting their real estate offerings in the UAE. Singh, renowned for her roles in critically acclaimed Indian films such as Hazaaron Khwaishein Aisi, Soorma, and Bob Biswas, brings her star power and elegance to the Milano brand, enhancing its visibility and appeal.
Anis Sajan, the vice chairman of Danube Group, highlighted the strategic importance of this partnership. “We are thrilled to have Chitrangada Singh as the face of our Milano range. Her sophistication and charm perfectly align with the premium quality of our products. This initiative is a testament to our commitment to excellence and our continuous efforts to connect with our consumers on a deeper level.”
Rizwan Sajan, speaking to Gulf Business, emphasized the critical role of marketing in the company’s success. “Marketing is the most effective way to boost brand visibility and sales, especially in Dubai. Nowadays, social media stands out as the best-owned marketing tool. We’re putting our best foot forward to promote Danube Properties, leveraging multiple mediums and platforms to reach new heights every day.”
The Danube Group has a rich history of collaborating with Bollywood stars to enhance its brand image. Previous ambassadors include Salman Khan, Sanjay Dutt, and Sushmita Sen, each bringing their unique flair and massive fan followings to the brand.
Milano Italy by Danube is more than just a product line; it’s a statement of quality and style. The range includes:
Sanitary-ware: Elegant and durable bathroom fittings designed to add a touch of luxury to any home.
Electrical Products: Safe and efficient electrical solutions for modern living.
Tiles: A variety of tiles that combine aesthetics with functionality.
Water Purifiers: Advanced water purification systems ensuring clean and safe drinking water.
Hardware Fittings: Robust and stylish hardware fittings to complement any interior design.
As the new brand ambassador, Chitrangada Singh will lead Danube’s marketing campaigns, promoting the Milano range across various platforms. Her involvement is expected to significantly boost the brand’s reach and influence, particularly in the competitive UAE market.
With this partnership, Danube Group continues its tradition of leveraging star power to propel its brand into new success domains, reaffirming its position as a leader in the building materials and home improvement sectors.