Chinese Wok, a beloved quick-service restaurant chain known for its bold and vibrant Desi Chinese cuisine, has teamed up with Bollywood’s latest sensation, Baby John, starring superstar Varun Dhawan. This unique partnership blends the thrill of cinema with the irresistible appeal of food, promising an unforgettable experience for movie buffs and food lovers alike.
Produced by Atlee, Baby John is generating immense buzz, and Chinese Wok is riding the wave by launching a campaign designed to capture attention across multiple platforms. From eye-catching metro branding and strategically placed bus shelter advertisements to captivating in-theatre promotions, the collaboration ensures maximum visibility. This co-branded activation aims to create a synergy that amplifies the excitement surrounding the film while strengthening Chinese Wok’s presence nationwide.
Aayush Madhusudan Agrawal, founder of Chinese Wok, expressed his enthusiasm for the partnership, saying, “We are excited to team up with Baby John and Varun Dhawan for a campaign that combines the magic of cinema with the vibrant flavours of Chinese Wok. This partnership underscores our dedication to crafting unique experiences that connect deeply with our audience, combining two universal passions—food and entertainment.”
The campaign cleverly leverages Varun Dhawan’s star power and the captivating narrative of Baby John to engage audiences at every turn. Whether grabbing a bite at Chinese Wok or seeing the movie on the big screen, fans are immersed in a celebration of bold flavours and cinematic magic.
This collaboration highlights the cultural significance of food and entertainment and showcases Chinese Wok as a brand that thrives on innovation and connection. As Baby John hits theatres, this partnership will leave a lasting impression on fans of the film and Desi Chinese cuisine.