Lay’s, a completely owned subsidiary of PepsiCo, has recently launched a new campaign launched a new TV commercial to remind consumers to have ‘Ghar Par Lay’s Always’! In the advertisement, it can be seen that there’s some party going on at home when the male model’s girlfriend informs him that their stock and the chips are finished. The male model dressed as a burglar speedily heads out to the grocery store while going through a series of comedic misfortunes.
WATCH THE CAUTION: KEEP GHAR PAR LAY’S ALWAYS AD HERE
Caution: Keep Ghar Par Lay’s Always Ad Cast
Male Model
Rajkummar Rao (Instragram @rajkummar_rao)
Female Model
Dolly Singh (Instagram @dollysingh)
Conceptualised by
Leo Burnett
Director
Vinil Mathew
Director-marketing (Potato Chips Category)
Shailja Joshi
Product/Campiagn Description
Last minute run for lay’s can land you in places you cant run away from, isliye #GharParLaysAlways ! Watch and be warned.