Casio India has appointed Bollywood actor Tiger Shroff as the brand ambassador for its popular range of G-Shock watches. The actor is perfectly able to emulate the brand’s values of toughness combined with style and attitude that reverberate with the youth of today. As part of the brand ambassador engagement, Casio will launch the campaign #ChallengeTheLimits across different touch points including television, media, digital and social.
Kulbhushan Seth, Vice-President, Casio India said, “Tiger Shroff is one of the most promising newcomers of this generation.”