Indian activewear brand Blissclub has introduced a new swimwear collection for the summer season. This marks the brand’s entry into swimwear, expanding its product range with a variety of sun-protective outfits designed for comfort and confidence.
The swimwear line includes several styles, offering different levels of coverage to suit various body types and preferences. The collection features tankinis, swim dresses with long sleeves, and other pieces meant to offer both sun protection and style. Each piece is made to move easily with the body, whether for swimming, lounging, or enjoying a beach day.
The collection is available on Blissclub’s direct-to-customer online store and comes in bright colours and flattering monochrome options.
Blissclub was founded in 2020 in Bengaluru as an online-first activewear brand. Since then, it has grown to around 125 employees and is currently ranked second among 95 competitors in its space, according to business ratings platform Tracxn. Earlier this month, Blissclub also raised ₹33 crore in a funding round led by Elevation Capital.
With this new swimwear line, Blissclub continues its mission to create functional, stylish, and comfortable clothing for women who love to stay active.