Luxury Swiss jewelry house Chopard has announced a sparkling new chapter in its illustrious history, appointing US-Palestinian supermodel Bella Hadid as its Global Ambassador. Hadid takes over from Hollywood icon Julia Roberts, bringing her own brand of elegance and charisma to the role.
The highly anticipated campaign, which launches on September 1, features six striking images captured by renowned photographer Alasdair McLellan. The campaign will spotlight Chopard’s prestigious Haute Joaillerie collections, including the beloved Happy Hearts, Happy Sport, Happy Diamonds, Ice Cube, and Alpine Eagle lines.
Bella Hadid, who first dazzled with Chopard jewels at the 2021 Cannes Film Festival, has been a regular fixture at red carpet events, frequently showcasing the maison’s creations. Her recent appearances at the 2024 Cannes Film Festival further solidified her connection to the brand, making her the perfect choice to represent Chopard’s timeless elegance.
Caroline Scheufele, Co-President and Artistic Director of Chopard, expressed her enthusiasm for the new partnership. In a statement to Business Today, Scheufele said, “Bella epitomizes the spirit of Chopard: a harmonious mix of effortless elegance and zest for life that perfectly resonates with what our watches and jewelry stand for. We are excited about embarking on this new journey together.”
In addition to her role with Chopard, Hadid is also making headlines in the beauty world with her own fragrance brand, Orabella, which launched in May. With these exciting ventures, Bella Hadid continues to redefine elegance and innovation across multiple industries.