Renowned Thai actress Baifern Pimchanok has shattered barriers and made history by becoming the first Thai female ambassador for iconic luxury brand Tiffany & Co. This landmark announcement follows closely on the heels of Tiffany & Co.’s recent appointment of Win Metawin as their first Global Ambassador from Southeast Asia, signaling the region’s increasing prominence in the global fashion and luxury industry.
Baifern’s selection follows in Win Metawin’s footsteps and marks a significant milestone as she takes on the prestigious role, showcasing her unique style and strong personality. Her collaboration with Tiffany & Co. is not a newfound partnership but the culmination of a longstanding relationship. Baifern has previously worked with the brand on various campaigns, including the Tiffany Holiday Campaign 2023, Tiffany Lock, Tiffany HardWear, and Tiffany Icons. Her presence on the red carpet has further solidified her alignment with Tiffany & Co.’s values, making her a natural choice for the role of ambassador.
Expressing her gratitude for this honor, Baifern acknowledges the significance of joining the Tiffany & Co. family and eagerly anticipates the opportunity to create meaningful memories together. Her first official engagement as ambassador will be at the Tiffany Wonder event in Tokyo, Japan, scheduled for April 2024. This event not only marks Baifern’s public debut as a Tiffany & Co. ambassador but also highlights the brand’s commitment to showcasing diversity and representation in the world of luxury fashion.
Baifern’s successive appointments as ambassador for Loewe and Tiffany & Co. underscore her multifaceted talent and potential as a fashion icon representing Southeast Asia on the global stage. Her rise to prominence inspires aspiring actors and advocates for greater diversity and inclusivity in the fashion industry. As Baifern embarks on this new chapter in her career, she paves the way for future generations of Thai women to break barriers and make their mark on the world stage.