Hyphen by Kriti Sanon has been making waves with its commitment to accessible, high-quality products. One of the standout gems in their collection is the Vitamin-Infused Peptide Lip Balm in Peach, a lip care solution that goes beyond the ordinary. In this article, we explore the features, benefits, and the magic behind this hydrating marvel. What it Is: Hyphen’s Vitamin-Infused Peptide Lip Balm in Peach is not your average lip balm. It is a super-hydrating, flavored lip treatment enriched with essential nutrients like Vitamin E, Peptides, Squalane, Shea Butter, and Linoleic Acid. The result is a luscious, peachy punch that…
Author: Team B.E
In a stunning collaboration that bridges the realms of cinema and fashion, British luxury brand Burberry proudly announces the appointment of award-winning Chinese actress Tang Wei as its global brand ambassador. Known for her exceptional talent and captivating performances, Tang Wei’s alliance with Burberry signifies a harmonious fusion of style and artistry. Tang Wei has carved a remarkable niche in the film industry with her stellar performances in critically acclaimed movies such as ‘Late Autumn,’ ‘The Golden Era,’ ‘Crossing Hennessy,’ and ‘Decision to Leave.’ Her talent has not only won her fans worldwide but has also garnered prestigious awards, including…
A new player has emerged, promising transformative results and a commitment to ethical and sustainable practices. Hyphen, co-founded by Bollywood actress Kriti Sanon, has taken the beauty industry by storm with its unique approach to skincare. What sets Hyphen apart and why it’s a brand that deserves a spot in your skincare routine, with a particular focus on its noteworthy distinction as a 100% vegan brand and PETA certification. Hyphen’s journey began with a realization— of the myriad challenges individuals face in navigating the expansive skincare landscape. Guided by a genuine passion for skincare, Kriti Sanon and the team at…
Pepsico India has recently launched a new campaign featuring India’s one of the biggest superstars. In the advertisement, it can be seen that the male model is in a double role and it is indeed the biggest crossover in the history of Indian ads. Using the ultra-hi-tech Deepfake technology, Pepsi became the first Indian brand to use the technology to recreate an iconic Bollywood character. The ad begins with the popular dialogue by the superstar, saying ‘Swagat Nahi Karoge Hamara?’ Later, they both start drinking the soft drink together. WATCH THE PEPSI NEW AD 2022 – THE BIGGEST CROSSOVER IN…
Joy Personal Care, the prominent Indian personal care brand operating under RSH Global, has welcomed Sanya Malhotra as its brand ambassador, specifically for the moisturising category. In a recent announcement, Sanya Malhotra is set to feature in an advertisement highlighting Joy’s latest release, the Skin Fruits Super Soft Moisturiser (Berries + Active Vitamin E). This innovative lotion ensures 24-hour hydration without any greasy or sticky residue, offering a unique blend that excludes alcohol, parabens, phthalates, and microbeads. The Digital Video Commercial (DVC) captures Sanya’s vibrant and energetic persona as she expresses her desire for a fresh and smooth dewy skin…
Spotify India has captivated the hearts of music lovers across the nation with its extensive music library and personalized listening recommendations. But beyond the realm of music, Spotify India has also garnered attention for its captivating ad campaigns, featuring a diverse array of actors, musicians, and other personalities who embody the vibrant spirit of India. The platform’s choice of ad cast reflects its deep understanding of the Indian cultural landscape and its commitment to showcasing the nation’s rich artistic heritage. From Bollywood icons to independent artists, Spotify India’s ad campaigns have consistently featured individuals who resonate with the diverse tastes…
COP28 in Dubai will bring together nations, corporations, financiers, academics, and activists, with the stated aim of evaluating progress on climate and catalysing further action. Documents published by the Centre for Climate Reporting this week appeared to indicate that the UAE will use its hosting of COP28 as an opportunity to discuss development plans for state energy company ADNOC and renewables pioneer Masdar with the delegations of other governments. The story was presented as shocking by many major news organisations and with consternation by some activists. However, anyone familiar with the concept of ‘Soft Power’—a country’s ability to influence the…
In the dynamic world of real estate, having the advice of an experienced real estate agent is not only advantageous but frequently a need for success. This article highlights the advantages of dealing with a real estate agent and explains why it could be a wise choice that significantly raises your chances of success. Navigating the Complex Bay Area Market The real estate scene is made up of a patchwork of several areas, each with its own distinct personality and market conditions. A cursory understanding of previous sales is insufficient to fully comprehend these nuances. An expert real estate agent…
In a significant development in video surveillance and security, Sparsh CCTV, a trailblazer in the industry, has proudly announced its collaboration with Bollywood icon and philanthropist Sonu Sood. This partnership parallels Sonu Sood’s influential image and impactful philanthropic work with Sparsh’s commitment to delivering cutting-edge video surveillance solutions. Sonu Sood will now serve as the brand ambassador for Sparsh, and together, they are set to embark on a journey to convey a strong, positive, and hopeful message to the people of India. The seamless alignment of Sonu’s image and body of work with Sparsh’s philosophy has paved the way for…
Coca-Cola has recently launched a new campaign ‘Coca-Cola – Khud ko jagaa, ek thanda lagaa’ on the social media. In the new advertisement, it can be seen that a male model mistakenly boards the ‘ladies special’ bus on a hot summer day when he is exhausted with the midday heat. The, he suddenly gets to know that he has entered a wrong bus where only women are there while a female model starts teasing him with a bottle of the soft drink. Ultimately, she hands over the cold drink to the male model who later on understands properly that he has entered…