G-SHOCK India, the trailblazer in unbreakable watches, proudly unveils the association with celebrated actor Vicky Kaushal as its brand ambassador. This iconic partnership unites G-SHOCK’s four-decade legacy of crafting robust and trend-setting timepieces with Vicky Kaushal’s charismatic personality and embodiment of toughness, embracing both physical endurance and mental strength. G-SHOCK’s stands out globally as a lifestyle watch brand developed via Japanese cutting-edge technology whose legacy spans over four decades, during which it has established an unassailable standard for durability, innovation and iconic designs in the watchmaking realm. This remarkable journey was driven by the single-minded pursuit of shock resistance as its…
Author: Team B.E
The Little Car Company, manufacturers of the limited edition 75% scale Ferrari Testa Rossa J, has unveiled its all-new display at Harrods, one of the world’s foremost luxury department stores. In partnership with Harrods, The Little Car Company has created an immersive display of the Ferrari Testa Rossa J, offering shoppers the unique opportunity to see the car up close. Situated in the Technology Hall on the fifth floor of Harrods, the display installation presents the Testa Rossa J at its best. The car is displayed on an angled plinth to offer a dynamic view of the scaled, electrified classic.…
Former Indian cricket team captain and ex-BCCI president Sourav Ganguly is set to become the brand ambassador for Tripura Tourism. The announcement was made by Tourism Minister Sushanta Chowdhury, who expressed optimism about Ganguly’s influence contributing to the state’s efforts for sustainable development through tourism. Sourav Ganguly is scheduled to visit Tripura on Monday, where a formal agreement with the Tripura Tourism Department will be signed at the historic Ujjayanta Palace. This collaboration is expected to enhance the state’s tourism initiatives and attract a wider audience to explore Tripura’s cultural and natural treasures. As part of his commitment to promoting…
Lee, the iconic American denim and casual apparel brand, has appointed Bollywood sensation Sara Ali Khan as its brand ambassador in India. The brand aims to solidify its position as the go-to denim choice for the country’s dynamic and fashion-forward audience. Lee’s latest campaign, articulated through two engaging ad films, centers around the timeless appeal of denim, emphasizing the tagline, “If it’s not Lee, it’s not Denim.” The narrative cleverly combines holistic and self-deprecating humor, showcasing stylish, fun, and modern women at the forefront. Sara Ali Khan, making a stylish entrance in comfortable denims from Lee, challenges the audience’s fashion…
In today’s digital market landscape, creating an authentic and compelling brand narrative is crucial to establishing customer trust and loyalty. As digitalization continues to evolve, traditional advertising methods are becoming less effective, often viewed as insincere or too pushy. This paradigm shift has propelled brands towards User Generated Content (UGC) to create a more authentic and engaging brand narrative. UGC encompasses a variety of content, including reviews, testimonials, social media posts, and blogs, created and shared by the brand’s consumers. The candid voice of the consumer often resonates more deeply with potential customers than orchestrated brand messages. This article delves…
In an unpredictable world, crises are inevitable for organizations. These challenges, when mismanaged, can severely dent a brand’s image. Thus, proactive crisis communication emerges as a savior, aiming to uphold the organization’s reputation and ensure stakeholder trust remains intact. Through PR’s lens, this article delves deep into the crux of crisis communication and its indispensable strategies. The Urgency of Crisis Communication Crisis communication is the art and science of handling situations that might tarnish an organization’s image or hinder its operations. The spectrum of crises is vast, encompassing product failures, data security breaches, public misdemeanors, and even calamities like earthquakes…
Hyundai Motor India Ltd. (HMIL) in partnership with NDTV launched ‘Samarth’ initiative for the awareness and enabling of people with disabilities in India. The initiative is aligned with Hyundai’s vision of ‘Progress for Humanity’ that aims to enable an inclusive, progressive world through the power of mobility. Through this initiative, Hyundai and NDTV aim to help create a more aware and sensitized society towards people with disabilities. With up to 26.8 million differently-abled people in India, Hyundai understood the need for creating awareness in the society towards disabilities. With the launch of ‘Samarth’, Hyundai Motor India is India’s first automobile company to launch an inclusive mobility project…
V.P.F. has emerged as a favored choice among homeowners seeking an economical, enduring, and chic flooring solution. Its adaptability, straightforward installation, and minimal upkeep make it a preferred selection for both residential and commercial settings. This in-depth guide delves into all aspects of V.P.F., encompassing its advantages, variations, installation recommendations, and maintenance. Advantages of V.P.F. Cost-Effectiveness V.P.F. stands out as an excellent choice for budget-conscious individuals seeking an affordable alternative to traditional hardwood or stone flooring. With its cost-effective features, V.P.F. enables homeowners to achieve their desired aesthetic aspirations while staying within budgetary constraints. This makes it an appealing option…
Alimony, also referred to as spousal support, is a legal arrangement that involves financial assistance from one spouse to another following a divorce or separation. This financial support is intended to address disparities in income and lifestyle that may arise due to the end of a marital relationship. In this comprehensive guide, we delve into the intricacies of alimony and spousal support, exploring the purpose, types, and factors influencing awards. Purpose of Alimony Types of Alimony Factors Influencing Alimony Awards Conclusion Alimony and spousal support serve as essential components of family law, aiming to provide economic fairness and support during…
In a strategic move to amplify awareness about financial security and the pivotal role of life insurance, Kotak Mahindra Life Insurance Company (Kotak Life) has welcomed Bollywood actor Rajkummar Rao as its brand ambassador. The association aims to leverage Rajkummar Rao’s wide-reaching appeal and authenticity to communicate the significance of life insurance in securing the future. Rajkummar Rao, known for his talent, commitment, and hardworking approach, aligns seamlessly with Kotak Life’s ethos of trustworthiness and continuous improvement. As the face of the brand, Rao is expected to resonate with diverse audiences, emphasizing the importance of financial planning and the role…