Sony India has announced popular rapper and singer Karan Aujla as the new brand ambassador for its audio category, marking a fresh chapter in its commitment to delivering high-quality sound experiences. Aujla takes over from King, who had been the face of Sony’s audio products since May 2023. Strengthening Sony’s ULT Portfolio With Karan Aujla as its new brand ambassador, Sony India is set to further expand its ULT (Ultimate Listening Technology) portfolio, which was rebranded in 2024. The ULT lineup features premium headphones and wireless speakers, incorporating advanced technologies such as industry-leading noise cancellation and immersive sound quality. Sony…
Author: Team B.E
Parle Agro has appointed Bollywood star Vicky Kaushal as the new brand ambassador for Appy Fizz, reinforcing the brand’s bold and stylish identity. This announcement coincides with the launch of a fresh campaign, ‘The One, The Only,’ which celebrates individuality and confidence – the essence of Appy Fizz. Nadia Chauhan, Joint Managing Director and CMO, Parle Agro, shared her vision for the brand: “Appy Fizz isn’t just another drink; it’s a one-of-a-kind experience. With its signature taste and fizz, it embodies confidence, individuality, and an aspirational spirit that connects with today’s generation. As we continue to evolve our brand narrative, Vicky Kaushal’s authenticity and energy add a dynamic new edge to our journey.” Expressing his excitement, Vicky Kaushal reflected on his personal connection…
Kaapi Machines, a pioneer in India’s coffee revolution, proudly announces the launch of Bohne, a brand focusing on coffee technology, alongside its first machine, Bohne Bombay. This unveiling took place at AAHAR 2025 at Pragati Maidan, New Delhi, on March 4 2025. Bohne Bombay represents a major breakthrough in India’s coffee equipment sector, combining innovative technology, energy efficiency, and smart connectivity to elevate coffee service across commercial spaces. Bohne Bombay emerges as the ultimate choice for offices, hotels, and high-footfall venues, featuring boiler-less technology that is up to 900% more energy-efficient than traditional machines. It ensures precise temperature control and consistently high-quality espresso via the GraviBrew Metallic Brewing Unit. With smart IoT…
HYPHEN has introduced a new Mango Lip Balm with SPF 50 PA++++, expanding its popular Lipscreen range. The launch is a result of an April Fool’s prank that turned into reality after high consumer demand. The lip balm is created in collaboration with Parle’s Mango Bite, bringing a nostalgic twist to lip care. On April 1, 2024, HYPHEN jokingly announced a mango-flavored lip balm as an April Fool’s prank. However, the response was overwhelming, with customers eagerly requesting the product. Seeing this demand, the brand decided to make it real by developing the Mango Lip Balm with SPF 50 PA++++. What Makes…
The new brand film highlights how Kohler is elevating modern lifestyle by blending innovation, luxury, and personalization through its exceptional performance showering range Kohler, a global leader in luxury kitchen and bath innovations, unveiled its latest brand film centered around performance showering, setting a new benchmark in personal wellness and daily rejuvenation. Conceptualized by Tilt Brand Solutions and brought to life by Belief Films, the film follows a high-powered female CEO as she navigates demanding corporate challenges, emphasizing the need for a shower experience that matches her extraordinary pace of life. After high-stakes meetings and making pivotal decisions in split…
Mumbai: Skinnovation, a pioneer in aesthetic dermatology since 2011, is proud to announce Bollywood icon Malaika Arora as the official brand ambassador for WONDER, an internationally acclaimed muscle-building and fat-burning device. A Game-Changer in Body Sculpting Designed in Spain, WONDER is an advanced, non-invasive device that reshapes and sculpts the body & improves core strength with precision and efficiency. Utilizing cutting-edge Electromagnetic Field and Neuro-Muscular Stimulation technology, it targets stubborn fat, tightens skin, and enhances muscle definition all in just 25-minute sessions. WONDER seamlessly complements regular fitness routines, making it easier than ever to achieve a strong, toned physique. With…
This power-packed rescue kit is designed to brighten, hydrate and refresh your skin effortlessly. The 2-in-1 scrub and clay mask gently exfoliates, fades fresh tan and revives dull skin while the Vitamin C-infused toner refines pores and enhances radiance. The Instaglow Sheet Mask delivers a 20-minute skin transformation tackling dryness and dullness for a dewy refreshed look. To complete your routine the Ultra-Light SPF 50+ Sunscreen protects against UV rays while nourishing skin with Korean ingredients. 100% vegan, toxin-free and cruelty-free this kit is the perfect way to glow confidently this Women’s Day. Price: INR 1,396/- Product Link: www.quenchbotanics.com/products/instant-detan-kit About Quench: Quench…
Chinese tennis star Qinwen Zheng has partnered with Nike to promote the new Nike Alate Bra. The official Nike Women’s Instagram account shared photos of Zheng modeling the sports bra and other tennis gear. The caption praised Zheng’s success and highlighted the comfort of the Alate Bra, saying, “Gold Medalist @zhengqinwen_tennis gets closer to victory in the Nike Alate Bra. Point by point, the contoured comfort and lightweight feel make every match a Win-Win.” At just 22 years old, Zheng had a breakthrough season in 2024, winning gold in Paris and climbing the WTA rankings. She is now ranked World No. 9. Her success has attracted top sponsors like…
King Lamarr, a distinguished name in haute horology, proudly unveils its debut collection, redefining sophistication with timepieces that embody craftsmanship, prestige, and enduring style. Inspired by the grandeur of royalty and the precision of elite watchmaking, King Lamarr is more than a timepiece—it’s a legacy on your wrist. With the brand’s motto, “Timeless Elegance, Regal Presence,” King Lamarr presents a collection that seamlessly blends artistry with innovation, appealing to collectors, connoisseurs, and those who appreciate the finer things in life. “King Lamarr was created for individuals who understand that a watch is more than just an accessory—it’s a statement of…
The Gold Coast, known for its beautiful beaches and relaxed lifestyle, is also home to a thriving healthcare scene. As more people recognize the importance of taking care of their health, the demand for high-quality healthcare services has increased, making it easier to find clinics that cater to a variety of health needs. From general wellness to specialized treatments, the Gold Coast offers a wide range of healthcare options to ensure you stay healthy and active. Personalized Health Plans A growing trend among clinics on the Gold Coast is the emphasis on personalized healthcare plans. Rather than a one-size-fits-all approach,…